WHO WE ARE

Smarketing is a fully integrated marketing and advertising agency combining experienced business strategists with top tier creatives and extra-disciplinary professionals in order to provide maximum impact—and maximum value—to your CPA or accounting firm by functioning as your outsourced marketing department, helping to analyze your business’ strengths and weaknesses, refine your brand identity, and more effectively engage with your target audience.

We work with you to strengthen your brand, improve your marketing ROI and, most importantly, attract new clients. Our focus can be broken down into four main areas:

BRAND DEVELOPMENT

We strategically consider your brand’s position within the market and work with you to develop a strategic plan to strengthen your firm’s identity.

MESSAGING

We consider every aspect of your firm’s focus in order to craft messaging that speaks to your target demographics intelligently and effectively.

DIGITAL PRESENCE

From your website, to social media, SEO, and beyond we work to expand your digital presence and keep your firm ahead of emerging technologies.

AUTOMATION

We are firm believers in working smarter rather than harder, so we use the latest marketing automation software to keep your campaigns active and productive.

Smarketing helped us redefine our brand and take our digital marketing efforts to the next level, with excellent results

Jason Lawhorn - Lawhorn CPA Group, Knoxville, Tennessee

What We Do

With over 50 years of combined experience in brand management, strategic and digital marketing, graphic design, web UI/UX design, copy writing, and business and organizational development, our team has the ability to gain a deep understanding of our clients’ needs and execute intelligent campaigns, backed by concise positioning and marketing strategies as well as compelling creative, in order to maximize ROI.

We offer:

A strong brand begins with a strong visual identity. We work with your firm to ensure that your firm’s name, logo, and tagline are all clean and compelling, then we go the extra mile by developing a style guide so that you can rest assured that your brand will be just as relevant down the road as it is today. The end result is a striking identity that will set your firm apart from the competition.

The importance of a clean, thoughtfully designed website cannot be overstated. The digital business card for your entire company, your website should reflect the best qualities of your brand while guiding visitors through your information and qualifications and, ultimately, into contacting your sales staff. We craft clean, effective sites that tell the story of your firm and help you to stand out from the crowd.

From business cards to brochures, tear sheets to window signage, our experienced design staff has the ability to create visually captivating pieces for your business. Need it printed? We can handle that for you as well!

Digital marketing is more than just SEO, so our digital marketing team works in tandem with our creative and strategic staff in order to provide maximum reach and impact to your business via a balanced mix of key digital media placements, search engine optimization services, e-mail campaigns, effective web design, and more while also closely observing emerging platforms and keeping all messages in line with your firm’s core values. Our ultimate goal is beyond just gaining fans or likes; we strive for impact, which is found in interactions across digital media platforms, though we also tailor campaigns to your specific needs and goals.

As the social media landscape continues to evolve, you need a partner that understands emerging platforms and how they may best be utilized to serve your firm by connecting with your clients. Our team is continually researching new technologies, utilizing best practices, and custom tailoring our approach to each of our clients, ensuring that they get the maximum impact from their social media outlets by staying productively connected to their existing and target client bases.

We know that in today’s world you’re not looking for—and don’t need—large ad agencies or consulting firms to get what you really need: big marketing ideas with impact, effectively and efficiently executed. We believe in developing relationships and generating results now, while skillfully strengthening your brand over time. Our process starts with a strategic Smarketing session which then moves quickly to an on-going quest for who you are and how we help you engage with your audience. We work tirelessly toward the magic formula that brings the business, the brand, and the customer together.

A creative package with your firm's needs in mind...

We've paired three of our most popular services into a convenient bundle, taking the guesswork out of rebranding. From a redesign or touch up of your current logo, to a new website from one of our sleek, clean templates, and finally to a brand style guide—the official book of rules regarding your brand—we've got your basic creative needs covered.

Brand Identity Design

Depending on the strength of your current brand, we can either touch up what you have, giving it a clean, modern look, or redesign from the ground up, giving your brand a dynamic new image!
Style Guide

Your brand is going to get around, and you need to ensure that no one that may work with it over the years can alter it in any way, taking from your company's vision and identity. We develop a style guide that sets all of the rules in stone, ensuring that your brand image stays consistent, no matter where it is used!
Site Design and Development

Not all websites are created equal. Great sites showcase your firm via clean, mobile-friendly design and a simple, efficient user experience. Once your brand is set, we develop a responsive, impactful website that will reinforce your message and efficiently serve your current and potential clients.

This being our 90th year, we are excited for what the future holds as we position ourselves as a premier firm on a national stage to provide audit and assurance services for businesses, governments and nonprofits. rep whiddon - The Baird Audit Group, LLC, Augusta, Georgia

OUR PORTFOLIO

In an era of unprecedented media saturation, our work stands out from the pack. Clean graphic design, time tested marketing strategies, and an eye to the future allow us to produce work that is as functional as it is aesthetically pleasing.